Tag: communication

  • Communicating impact and BBSRC’s 20th anniversary

    Uncategorized | Jackie Hunter

    I can’t believe that we are already in February! Since coming back from my holiday at the beginning of January (long planned family trip to the sun somewhat marred initially by Force 8 gales in the Atlantic), I have been meeting a number of key stakeholders in BIS, both individually and with my RCUK Chief Executive colleagues, one occasion being the regular RCUK Executive Group meeting with David Willetts, Minister for Universities and Science.

    These meetings have only served to emphasise the importance of communicating our impact in ways that are clear and easily understandable to non-specialists. As I have said before we have great stories to tell, but we need to tailor the message to the intended audience more effectively. […]

  • “Science isn’t finished until it is communicated”

    Uncategorized | Jackie Hunter

    Recently I came across an interesting quote from Sir Mark Walport, the UK Government Chief Scientific Adviser. It was “science isn’t finished until it is communicated” delivered as part of a speech on climate change at a meeting in Cambridge. As scientists, we do have a duty to not only report our research to other scientists (to funders, the scientific community) but also to communicate relevant scientific findings to both the public and policy makers. How the information is conveyed will need to be contextualised in a way that is meaningful to the intended audience and this can sometimes be difficult. For example, my family frequently tell me that I go into too much detail and overcomplicate things when I am trying to explain some interesting science to them (and they are an engineer and an economist!). An informed society will be able to make more considered choices and be more readily able to engage in future public debates about science and its application and to take full advantage of what scientific advances are making possible. […]